BIZ TRENDS: Have digital ‘influencers’ changed advertising

BIZ TRENDS: Have digital ‘influencers’ changed advertising

May 21, 2019 0 By mykenyancareers
WhatsApp Image 2019 05 20 at 16.22.36 1024x576 - BIZ TRENDS: Have digital ‘influencers’ changed advertising
Have digital ‘influencers’ changed advertising/CFM

NAIROBI, Kenya, May 17 -The rise of social platforms has brought with it a new kind of celebrity known as the digital influencer.

As influencers strengthen their relationships with their audiences, they build a sense of credibility and authenticity that differentiates them from most conventional celebrities.

This has led them to dominate the social media economy of likes and shares and also attracting advertising from different companies.

This has brought about a debate of whether advertising companies would still be relevant in the years to come.