Safaricom Blaze expands programs to 18 regional summits, 1.3mn youth targetedJuly 13, 2019
NAIROBI, Kenya, Jul 13 – Safaricom Blaze initiative has hosted the second Be Your Own Summit of 2019 at Kisii National Polytechnic, Kisii County.
The Kisii edition saw an approximated 3,000 youth get a chance to learn from Blaze on building careers and enterprises and packaging their brand through the mantra ‘Greatness Requires Internal Toughness’ (GRIT).
Safaricom CEO Michael Joseph says the new edition, will see to empower the youth as have other editions.
“As has been our mission since we launched BLAZE in 2016, this year we hope to empower over 1.3 million youth by providing access to a platform that allows them to connect, learn and showcase their talents,” said Michael Joseph, Safaricom CEO.
The event comes two weeks after the first summit took place at Sigalagala National Polytechnic which was attended by more than 3,500 youth in Kakamega County.
The programme has expanded its youth engagement programme to 18 summits, compared to last year’s three, which engaged more than 26,000 youth.
The Kisii Edition featured mentors such as Fundi Frank (fashion designer), Catherine Kamau (Actress), Eric Musyoka (Music Producer), Jibril Blessing (Video Director), Caleb Karuga (farmer and agribusiness consultant), among others.
In addition to the mentors, BLAZE has partnered with Huawei, Google, IBM, USAID-K-YES, Wezesha and other partners, to provide a mix of content, training and employment opportunities to BLAZE subscribers who attend the summits.
BLAZE is a sub-brand of Safaricom and was created to give youth aged 26 years and below products, services and benefits tailored specifically to meet their everyday needs. A first of its kind platform in Kenya, East and Central Africa, BLAZE was founded on what Kenyan youth say is most important to them: freedom, empowerment and the journey to self-discovery, ultimately leading to success.